About
Expert Audio Sales Strategies for Modern Brands
At the audio agent, the goal is simple: to help drive sales with strategies that actually work. Everything we do is built on experience, fresh ideas, and a real passion for getting results. With a solid background in high-end, luxury audio, you can trust that your brand is in safe hands.



Background
With a background representing world-class audio brands, my career began in the luxury audio sector, working within a Bang & Olufsen franchise alongside a multi-award-winning custom integrator on the South Coast of the UK. This experience gave me a solid foundation in high-end retail, as well as an understanding of how major brands position themselves in the market.
I then moved to the manufacturer/distributor side of the industry, joining Chord Company. Over eight fantastic years with the team, I built strong relationships across the audio sector, represented class-leading products, organised open days, and conducted demonstrations at key trade shows. This role allowed me to develop my reputation while learning the intricacies of product positioning and customer engagement.
Seeking to broaden my experience further, I joined Bowers & Wilkins, where I spent four years learning how a larger, global business operates. During this time, I also worked closely with Rotel and Classé, contributing to several major product and range launches. My role provided valuable insights into forecasting, manufacturing processes, marketing strategy, and presenting to both trade and consumer audiences.
Next came an exciting opportunity with Fine Sounds UK, representing McIntosh and Sonus faber in the UK. Drawing on everything I had learned up to that point, I was proud to play a key role in driving significant growth for both brands in the UK market.
In June 2024, it was time to ‘practice what I preached’, and The Audio Agent was born. I’m now fortunate to work closely with Harmony Hifi, Nexus Audio, and Apex Audio Distribution in the luxury audio sector, as well as CAVD within the custom integration sector. These partnerships allow me to bring world-class brands to all corners of our vibrant and evolving industry.
